Mission

To provide perpetual support for designated beneficiaries engaged in healthcare, education, and charitable support through the sound management of Trust assets while remaining mindful of the needs of the Kamuela community and its unique quality of life.

Core Values

• Honor the vision of Richard Smart for a better Kamuela
• Conduct all activities with integrity and responsibility
• Produce quality goods and services to maintain a strong economic base and industry leadership
• Honor the Ranching heritage of the Kamuela community

Vision

Long-term land holdings:

• Land holdings where the priority is to be good stewards of the land and preserve those holdings in their natural state to provide enduring vistas and recreation opportunities for the community and the Ranch.
• Long-term holdings can and will be used for revenue-generating activities where these ventures are consistent with our mission and maintaining the naturalness of our vistas.

• Land remains a core asset of the Trust but is balanced with other assets and components of our portfolio.
• Land sales are pursued strategically and converted to more productive liquid assets in order to enhance our ability to meet beneficiary needs.
• Land may be sold or replaced with other appreciable assets consistent with our mission and competencies.
• We are recognized for our land stewardship.

Development:

• Parker Ranch 2020 Plan
• The Second Village Concept
• Support for Federal, State, and County initiatives that maintain our vistas and increase the value of our assets.

• Develop and manage a diversified portfolio of assets to offset individual market fluctuations and to maintain an acceptable level of fiduciary risk and return to the beneficiaries.
• Regular reinvestment of a portion of our returns in ventures that sustain and enhance our land holdings.

Key Objectives		Strategies
Understand and consider beneficiary and community expectations in plans and decisions.		Develop a complete understanding of the goals, expectations, and strategic plans of each beneficiary organization. Facilitate two-way communications with the beneficiaries on Trust plans and activities. Establish distribution plan for expanding beneficiary needs. Update and implement community and stakeholder engagements.
Protect and improve the value of Trust assets through sound diversification, preservation, and development practices.		Diversify asset base through prudent and strategic real estate sales. Update master land use plan. Diversify business activities. Improve market efficiencies. Enhance and leverage brand value of Parker Ranch. Maximize Parker Ranch Center revenues.
Balance short- and medium-term objectives against long-term goals and responsibilities.		Develop and implement a long-range investment policy and plan. Identify and pursue community development initiatives that balance the preservation and growth objectives of the Trust.
Effectively transition management responsibilities from the Trust to PRI and develop a corporate culture within the organization consistent with Kahua Hana - our employee values statement.		Staff development and training in business literacy, continuous improvement, and change. Design communication and performance management systems and programs to promote excellence and accountability.